Program Planning in chapter 6

It’s important to have a plan when you are embarking on a new advertising tactic.

Here is a checklist of parts of the organization to consider provided by Public Relation Strategies and Tactics.

  • Client/employer objectives
  • Audience/publics
  • Audience objectives
  • Media channels

Media Channel objectives

  • sources and questions
  • communication strategies
  • essence of the message
  • nonverbal support

This list can be broken down individually and can serve as a great tool to use when checking to se what audiences that need to be considered in the planning stages.


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