Today I was thinking about the Shamu attack that happened at Sea World a month or so ago. It’s amazing that in only a matter of a month or so the Shamu attack has become old news. My fiance recently went to Sea World and you wouldn’t know that anything had happened. This is really shocking to me, but apparently Sea World has some really good Public Relations professionals working for them. All of the negative news and media was kept pretty much under control. I would have imagined that all kinds of animal activists would have raided the news stations, and the family of the woman who passed away would have been suing. None of that really happened though, this is a perfect example of how to handle such a tragic crisis with respect and professionalism. It would be interesting to study and research just how Sea world avoided worse disaster.