It has only been a month or two since I last blogged about the ipad, and it’s amazing to see how successful Mac’s marketing has been.
As a way to read books the results showed this.
There was a lot of remarks made towards it being called the “ipad” some despised the name while most just said they didn’t care for it. However as Barbara Nixon and I discussed in class one day, “it got people talking.”
This to me is just simply marketing at it’s best. Those PR professionals within the company have a gold mine of opportunity to take negative publicity and spread the word about their product. During all of the negative and postive media Mac never flinched and once again has proven why their company is leading the way in making media not only practical but entertaining.